Herne, Germany · liryo.app
- Built a cross-platform app with React Native and Expo for iOS and Android, delivering a smooth user experience on both platforms.
- Designed and implemented the database architecture (MySQL) to manage 1K+ registered users, storing reviews, reading sessions and preferences.
- Implemented a freemium monetization model with a premium plan in four payment options and Stripe integration for US users, achieving first in-app purchases since launch.
- Reached 4.9K+ organic impressions on the App Store with a 10.5% conversion rate, above industry average.
- Coordinated external contributions using Git workflow, pull request reviews and Trello for task management.
- Designed the UI in Figma with a minimalist style, prioritizing fast and intuitive reading log experience.
- Developed a digital marketing strategy with SEO and social media, reaching 10K+ organic monthly visits on the website.